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As the climate crisis continues, consumers around the world are evaluating their use of everyday items—and paper products are no exception. There is a growing demand for brands to take steps toward sustainability and leveraging sustainable recycled fiber rather than virgin pulp in paper products is one place to start.

Amidst growing concerns and conversations around the environmental issues facing our society, businesses need innovative sustainability solutions that go beyond traditional efforts. But how do we get there? And what do businesses need to keep in mind when aiming to shift their supply chain from linear to circular?

Around the world, consumers are continuing to understand the importance of their everyday consumption. Individuals, organizations, and governments are all taking action to combat the climate crisis.

As more and more consumers are becoming concerned about the environment, many of today’s leading brands are increasingly offering customers new fiber-based sustainable packaging options.

According to the UN-Water Policy Brief on Climate Change and Water, climate change increases unpredictability in the water cycle, inducing extreme weather events, – such as droughts and wildfires – reducing the certainty of water availability and negatively impacting water quality while putting the biodiversity and sustainable development of our planet at great risk.