Sustana Group’s New Sustainability Strategy Highlights Environmental Stewardship, Sets Measurable Goals - Sustana Fiber

Sustana Group’s New Sustainability Strategy Highlights Environmental Stewardship, Sets Measurable Goals

We are proud to announce the launch of its 2019 sustainability strategy.

3 min read

Company Makes New Commitments to Create a Sustainable, Closed-Loop Fiber Future

SAINT-JÉRÔME, Quebec–(BUSINESS WIRE)–Sustana Group, the leader in sustainable, recycled fibers and paper products with the smallest environmental footprint, is proud to announce the launch of its 2019 sustainability strategy. The strategy highlights its undisputed reputation for environmental stewardship, sets benchmarks for future measurement, and commits to continuously working to make its footprint even smaller each year.

This new, comprehensive sustainability strategy will enable the company to address today’s global environmental and social challenges. Sustana Group’s strategy focuses on three key pillars—Environmental Stewardship (Planet), Thriving Workplace and Communities (People), and Circular Value Chain and Products (Products)—which will help the company achieve its vision of creating a sustainable, circular economy fiber future.

Sustainability has always been the core focus of our company – we’re proud of what we have achieved so far and are looking forward to expanding upon our efforts in 2019 and beyond,” said Fabian de Armas, Sustana Group Chairman and CEO.

As an enduring supply chain partner for environmentally-conscious companies, our new sustainability strategy is an important next step that will guide us as we continue to create value through sustainability and innovate solutions for our rapidly changing world.

“Now more than ever, it’s up to companies like Sustana Group to lead the charge in environmental stewardship, and our key focus is creating a circular economy. Through collaboration, transparency, strategic decision-making and measurement – and in line with our commitment to sustainability – we are determined to meet the challenges ahead and are confident we will make a difference in creating a sustainable fiber future.”

To inform its strategy moving forward, Sustana Group conducted a formal analysis of its priority sustainability focus areas, incorporating key objectives from the United Nations Sustainable Development Goals as well as input from various internal and external stakeholders.

To track progress on its sustainability strategy, Sustana Group set new strategic, measurable and impactful goals across its priority issues. Sample goals include:

  • Achieve zero waste to landfill in all pulp and paper operations and offices by 2030.
  • Increase recovery of new sources of waste fibers by 20 percent by 2030.
  • Increase use of recycled fibers across all products by 20 percent by 2030.
  • Increase partnerships with external organizations to divert paper waste from landfills by 2030.
  • Foster thriving local communities in areas of operation by donating 1 percent of profits to support education, youth programs and environmental conservation initiatives by 2020.
  • Raise awareness of recycling through community outreach programs by 2025.
  • Involve 100 percent of employees in Sustana Group’s vision of diversity and inclusion by 2025.

The sustainability strategy also includes details on Sustana Group’s achievements, their commitment to UN Sustainable Development Goals, additional corporate goals and how they will achieve them, and more. To view the full strategy and to learn more about Sustana Group sustainable products and manufacturing practices, please visit

About Sustana Group

Sustana Group, comprised of Sustana Fiber and Rolland, is committed to industry-leading product quality, continuous improvement and environmental stewardship – by innovating solutions that are better for business, better for the environment and better for society at large. Sustana Group is proud to provide a comprehensive, sustainable pulp and paper solution for customers throughout North America.

Every year, Sustana Fiber recycles enough paper to fill over 4,700 fifty-foot rail cars from end-to-end and reduce landfill space by over 1 million cubic yards. By using recycled materials, Sustana Fiber saves over 4 million trees annually, while producing approximately 500 million pounds of premium, recycled fiber used to make paper, food packaging and tissue products. Sustana Fiber’s recovered fiber is also reused as animal bedding, for landfarming. Rolland has the smallest footprint in the paper industry and is the only North American paper manufacturer using biogas, which powers 93 percent of the mill’s energy needs, reducing annual carbon dioxide emissions by 70,000 tons – the equivalent of 23,400 compact cars. Rolland’s sustainable system also recycles every drop of water up to 30 times.