Triple Pundit: How Recycled Paper Makes for Better Branding

Sustana’s Emily Olson and TriplePundit talk about how to meet eco-conscious consumer demands through sustainable supply chain partnerships

< 1 min read

Sustana’s Emily Olson and TriplePundit talk about how to meet eco-conscious consumer demands through sustainable supply chain partnerships.

Today waste paper can be recycled into products that are almost identical in color and quality to their virgin counterparts. This gives brands the opportunity to stake out a position ahead of the pack and show consumers that they are taking action to lessen their impact on the environment.

Sustana’s Director and Sustainability Ambassador Emily Olson recently spoke with TriplePundit about the ever-growing consumer preference for environmentally friendly products and how brands can meet consumer demands with the right partner – especially in the food and beverage sector.

Emily shared how in the previously challenging area of direct-contact food and beverage packaging, innovative products such as Sustana Fiber’s EnviroLife® allow brands to maximize sustainability goals with packaging that is comprised entirely of 100% post-consumer fiber – and is FDA compliant. An increasing number of new products are even entering the market, offering consumers a chance to make different – more sustainable – choices than they had five years ago. Ultimately, eco-conscious consumer demands have become critical drivers in both public policy and private-sector activity.

Read the full article here.