Sustana Fiber’s VP of Operations Jim Schneider shares with GreenBiz readers how to advance the circular economy and efficiently reintroduce end of life materials into new packaging
Many brands are seeking innovative solutions to combat packaging waste that is being generated by the booming e-commerce and food industries. And as part of their sustainability commitments, brands should consider the amount of recycled content incorporated in their products and how they are working with suppliers to continue advancing the circular economy.
Sustana works to ensure that materials going into packaging today are fully recyclable and can continue to be reused. Jim Schneider discusses this and how working with partners early in the packaging design stage can reduce the likelihood of potential pitfalls such as alternatives that cannot be recycled at the end of life. He touches on technology barriers, costs, vetting chemical formulas, as well as ultimately how recyclability and recycled content work hand in hand.
Ultimately, a shift in the industry’s thinking must occur to effect real change – and change will involve collaboration throughout the entire supply chain.